Wednesday, October 17, 2007

The web is becoming smarter..


Right now you are reading my Blog - Google knows. Google knows which page you came here from, and which page you'll go to from here. Google knows how many times you've visited this page. Google knows how many minutes you were on this page. It also knows your each and every minute activity on page including your machine id, clicks, browser, connection speed, OS, new/old viewer, resign you are accessing the page, does your browser support Java and Flash and everything. It gets recorded into Google’s database.

How is it done, huh? It’s done with a simple a JavaScript code. All actions are tracked and sent to Google server. The basic purpose of keeping records is online advertising; as per user habits and region for targeted marketing and advertising.

Like Google there are some other services on web, which keeps tracking users’ activities. It will track your browsing habits and searching habits. The next time you will search, you’ll get result based on your habits.


In this year Google acquired DoubleClick, who develops and provides Internet ad serving services. DoubleClick’s website was linked with the controversy over spyware which was tracking users using cookies and IP addresses. It currently has the world largest data of buyers, which includes his/her IP address, browser, operating system, ISP, bandwidth, time of day etc. Google + DoubleClick = your privacy sold out, is this true?

This is the main reason Microsoft is suing Google against DoubleClick deal to avoid potential monopolistic effect. lol, are these words, monopoly and Microsoft related somewhere?! ;)

Did you watch this awesome video before? Its time to re-think our privacy!


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